top of page
1C0A1061.JPG

YouTube Ads

We don’t just get views. We build pipelines.

​

At Slaymaker Marketing, we use YouTube Ads to create full-funnel systems that drive awareness, build trust, and convert attention into action. Whether you’re selling a product, generating leads, or growing your brand—YouTube is a powerhouse when approached strategically.

🚀 Full Ads Management

We handle everything. You get results.


If you’re ready to hand off your ad account to a trusted expert, we’ve got you. We’ll build, manage, and scale your campaigns from top to bottom—focused 100% on your goals and bottom-line results. All with full transparency, regular reporting, and no BS.

​

Perfect for:

  • Brands that want to scale without the stress

  • Busy founders & marketers who need more time

  • Teams who want expert-level execution without building an in-house team

​

Pricing: Percentage of ad spend

YouTube Ads That Actually Convert

🧠 Coaching & Consulting

Your ads. Our expertise.


Get ongoing 1-on-1 support to improve your campaigns in real-time. We’ll review your data, help you optimize, and answer your toughest questions—so you can execute with confidence and get better results, faster.

 

Perfect for:

  • Solo marketers or business owners running their own ads

  • In-house teams that want expert oversight

  • Agencies looking to level up without hiring full-time

​

Pricing: $200/hr

🔍 Account Audits

Spot the leaks. Uncover the upside.


Our audits dig deep into your Google Ads account to find what's working, what's wasting spend, and where you're leaving money on the table. You’ll walk away with a clear, actionable roadmap to better performance—whether you implement it yourself or let us take the wheel.

​

Perfect for:

  • In-house teams that need a second set of eyes

  • Businesses that suspect something’s off

  • Agencies looking for a fresh perspective

​

Pricing: $500 per account

mary.jpg

Mary McPartlan, Director of Marketing

"Matt stays on top of the account to make sure it's performing well! He's responsive and quick to adapt to any requests.”

Our YouTube Ads Approach

Step 1: Capture the Quick Wins

We start by identifying your biggest missed opportunities and wasted spend.

  • Eliminate irrelevant placements and audience overlap

  • Optimize for view-through conversions

  • Target high-intent search terms with Video Action campaigns

  • Tighten messaging to match your audience’s mindset

This first round of optimizations improves profitability and performance without increasing your spend.

Step 3: Solve the Tough Problems

Most brands fail on YouTube because they’re flying blind with creative or targeting.
We dig into the foundational issues and bring smart, tested solutions:

  • Poor video creative or lack of structure (hook-problem-solution-CTA)

  • Ineffective audience layering (custom segments, in-market, retargeting)

  • Weak offers and landing pages

  • Bidding strategies that optimize for the wrong outcome

We work with you (or your creative team) to get every piece aligned.

Step 5: Refine. Optimize. Scale.

Once your funnel is in place and the tests are showing clear winners, we double down.

  • Scale spend toward top-performing audiences and creatives

  • Expand reach with lookalikes and broader intent signals

  • Refresh winning videos to prevent ad fatigue

  • Layer in more advanced remarketing strategies

The goal: grow without breaking your CAC or ROAS.

Step 2: Build a Full-Funnel Video Strategy

YouTube works best when it supports every stage of the buyer journey:

  • Top of Funnel: Hook cold audiences with bold, scroll-stopping creative

  • Mid Funnel: Retarget video viewers and site visitors with deeper messaging

  • Bottom of Funnel: Use testimonials, demos, and direct-response creative to close the deal

We help you map content to funnel stages—and run the right campaigns to match.

Step 4: Test Every Key Element

YouTube gives you massive scale—but only if you’re testing smart.
We systematically test and optimize:

  • Video Creative: Hooks, lengths, calls to action, formats

  • Ad Copy: Headlines, descriptions, CTAs

  • Audience Segments: Custom intent, remarketing, placements, lookalikes

  • Landing Pages: Messaging match, speed, conversion flow

We build learning agendas that drive real, repeatable performance improvements.

Step 6: Stay Ahead of the Competition

YouTube is constantly evolving—and so is your audience.
We never get comfortable with “good enough.”

  • Regular creative refreshes and new testing angles

  • Competitor research and auction insights

  • Adapting to platform changes and algorithm shifts

  • New funnel opportunities, offers, and channel crossovers

We're always watching the data, the trends, and your competition—so you don’t have to.

Let's Talk Shop.

Have a marketing challenge? Let’s solve it—no strings attached.

 

Book a free strategy session using the form below. We’ll dig into your goals, uncover quick wins, and show you how we think.

 

No hard sells. No fluff. Just real advice, from someone who knows what works.

bottom of page