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Google Ads

We build full-funnel strategies that maximize profit—not just traffic.

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At Slaymaker Marketing, we treat your Google Ads account like a high-performance engine. First, we improve efficiency. Then, we build a scalable funnel. Finally, we test, refine, and never stop optimizing. Every step is focused on one thing: sustainable, profitable growth.

🚀 Full Ads Management

We handle everything. You get results.


If you’re ready to hand off your ad account to a trusted expert, we’ve got you. We’ll build, manage, and scale your campaigns from top to bottom—focused 100% on your goals and bottom-line results. All with full transparency, regular reporting, and no BS.

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Perfect for:

  • Brands that want to scale without the stress

  • Busy founders & marketers who need more time

  • Teams who want expert-level execution without building an in-house team

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Pricing: Percentage of ad spend

Google Ads Done Right. Finally.

🧠 Coaching & Consulting

Your ads. Our expertise.


Get ongoing 1-on-1 support to improve your campaigns in real-time. We’ll review your data, help you optimize, and answer your toughest questions—so you can execute with confidence and get better results, faster.

 

Perfect for:

  • Solo marketers or business owners running their own ads

  • In-house teams that want expert oversight

  • Agencies looking to level up without hiring full-time

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Pricing: $200/hr

🔍 Account Audits

Spot the leaks. Uncover the upside.


Our audits dig deep into your Google Ads account to find what's working, what's wasting spend, and where you're leaving money on the table. You’ll walk away with a clear, actionable roadmap to better performance—whether you implement it yourself or let us take the wheel.

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Perfect for:

  • In-house teams that need a second set of eyes

  • Businesses that suspect something’s off

  • Agencies looking for a fresh perspective

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Pricing: $500 per account

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Martin Davies, Paid Media Marketing Manager

"Matt goes above and beyond for his clients. He digs deeper than simply providing his industry recommendations and takes his time to learn the client's industry to help them truly succeed. Proficient in much more than just Google Ads and he truly feels like a part of our team"

Our Google Ads Approach

Step 1: Easy Wins First

We start by capturing the quick wins and eliminating waste.

  • Cut underperforming spend

  • Fix broken tracking

  • Clean up campaign and keyword structure

  • Identify untapped high-intent search terms

  • Improve CTR and conversion rate right out of the gate

This gives you fast gains in profitability—without needing to spend more.

Step 3: Solve the Hard Problems

Once the foundation is stable, we focus on the bottlenecks that are harder to fix—but critical to growth:

  • Weak or misaligned ad creative

  • Poor audience segmentation and targeting

  • Underperforming landing pages

  • Ineffective bidding and budget strategies

  • Misleading or incomplete conversion data

We bring clear solutions to the table—and we’re hands-on in helping implement them.

Step 5: Refine. Optimize. Scale.

We take what works and scale it. But we never stop tuning.
We watch your data like a hawk and make constant refinements to keep your campaigns lean, aggressive, and efficient.

  • Weekly performance reviews

  • Monthly strategy updates

  • New campaign types and channel expansion when you're ready to grow

This is where good accounts become great.

Step 2: Full-Funnel Strategy

Next, we architect a full-funnel campaign structure that matches your buyer’s journey:

  • Top of Funnel: Drive awareness with Demand Gen and YouTube campaigns

  • Mid Funnel: Educate and nurture through retargeting and non-branded search/shopping

  • Bottom of Funnel: Capture ready-to-buy users with high-intent search and remarketing

We guide prospects from interest to action—with intent-based targeting at every stage.

Step 4: Test Every Key Variable

We don’t guess—we test. Aggressively.
We run strategic A/B and multivariate tests across the most impactful parts of your funnel:

  • Ad Copy: Headlines, descriptions, CTAs, and value props

  • Landing Pages: Layouts, offers, forms, load times, messaging

  • Audiences: Demographics, interests, behaviors, and intent layers

  • Budget Allocation: Shifting dollars to what’s working—and away from what’s not

Everything we do is data-driven and profit-focused.

Step 6: Never Settle

“Good enough” is never good enough.
We continuously re-evaluate your campaigns, your competitive landscape, and even your overall strategy to make sure you're always ahead.

  • Competitor research and auction insights

  • Creative refreshes based on ad fatigue

  • Adapting to algorithm shifts and platform updates

  • Exploring new growth angles and untapped search intent

We don’t just keep your account running—we keep it evolving.

Let's Talk Shop.

Have a marketing challenge? Let’s solve it—no strings attached.

 

Book a free strategy session using the form below. We’ll dig into your goals, uncover quick wins, and show you how we think.

 

No hard sells. No fluff. Just real advice, from someone who knows what works.

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