When it comes to digital advertising, Facebook and YouTube are two of the most powerful platforms in the game. But while both offer...

There’s a dirty little secret in the marketing agency world that no one likes to talk about — especially not the big, polished firms that...

I’ve worked with dozens of Google reps over the years. Some have been fantastic. Others clearly just wanted to check boxes and push the latest automation features. Here’s how I’ve learned to work with Google reps in a way that’s productive, respectful, and—most importantly—beneficial to my clients.