Key Takeaways Four diagnostic questions you can ask your agency this week, designed to surface opacity rather than start a fight. If your agency can't answer any one of them within 24 hours, that's a real signal about how the account is being managed day-to-day. The questions work for any paid channel, whether you're spending on Google, Meta, LinkedIn, or TikTok. A senior strategist should be able to answer all four off the top of their head, while a junior account manager ra

Key Takeaways We pulled apart a real $50K/month Google Ads account and found seven specific issues, each with a dollar figure attached. The biggest single line item: $19K/month spent cannibalizing organic search. One structural pattern was responsible for more than 60% of the wasted spend. Not a tactical mistake. A wiring problem in how the account was built. Three of these seven findings show up in nearly every account we audit at $30K/month and above. If you're spending at