How I Use ChatGPT to Improve Google Ads and Facebook Ads

When I first started using ChatGPT, I thought it would just help me write ad copy a little faster. I had no idea it would become one of my go-to tools for building everything—from strategy to creative to optimization ideas.

If you're running Google Ads or Facebook Ads and you're not using ChatGPT yet, you're missing out on a major shortcut to better performance. Here’s how I use it in my day-to-day work to save time, stay creative, and get better results.

1. Campaign Strategy and Structure

Before I launch any campaign, I ask ChatGPT for help organizing it. I’ll tell it about the business or product, and ask for suggestions on how to break down campaigns by funnel stage, product line, or audience type.

For example, I once asked, “How would you structure Facebook ad campaigns for a skincare brand?”—and it gave me a full-funnel plan, from cold audience prospecting to retargeting previous buyers. It’s not always perfect, but it gives me a great starting point.

2. Audience Persona Development

When I’m trying to write for a specific customer type, I’ll have ChatGPT generate a detailed persona. I’ll say something like, “Give me a customer profile for a 35-year-old mom interested in clean beauty.” Then I’ll use that info to shape my targeting and messaging.

Sometimes it even gives me phrasing or pain points I wouldn’t have thought of on my own.

3. Copywriting for Ads

This is the obvious one, but still worth mentioning. ChatGPT is awesome for generating headlines, primary text, and descriptions for both Google and Facebook.

What I’ve found helpful is giving it very specific prompts—like the product, target audience, tone (funny, direct, emotional, etc.), and any offers I’m running. I’ll usually ask it to give me 5–10 variations so I have plenty to test.

Sometimes I’ll even say, “Write these like you’re a performance marketer trying to beat a control ad”—and the results are way better.

4. Improving Existing Ads

If something isn’t performing, I’ll paste the copy into ChatGPT and ask, “How would you improve this ad?” or “Why might this not be converting?” It’ll give me alternative angles, stronger hooks, or callouts I might’ve missed.

It’s like having a second set of eyes—minus the ego.

5. Generating Creative Concepts

This one surprised me: ChatGPT is great at brainstorming creative ideas for visuals. If I’m stuck on what kind of image or video to pair with a Facebook ad, I’ll just ask.

For example: “What kind of visual could go with an ad promoting a subscription dog toy box?” It’ll give me stuff like “a dog opening a box with excitement,” “a split screen of dog boredom vs. joy,” or “testimonials shown as colorful quote bubbles.” Super helpful for talking to designers.

6. Writing Landing Page Copy to Match Ads

When I create a new offer or product campaign, I’ll have ChatGPT help write the landing page copy before I even run traffic. I just make sure the tone and message match the ads I’m writing.

That consistency between ad and landing page really helps improve conversion rates—and ChatGPT makes it fast.

7. Analyzing Results (with Help Interpreting)

Sometimes I’ll paste in performance data and ask ChatGPT to help me analyze it. Like, “These are my ROAS numbers over the past 4 weeks—what patterns do you notice?” or “Why might performance have dropped after week 2?”

It’s not a replacement for a true data analyst, but it helps me think through possible causes and come up with new testing ideas.

Final Thoughts

ChatGPT doesn’t replace me as a marketer—but it absolutely makes me better at my job. It’s like having a strategist, writer, and brainstorm partner all in one. I still rely on my instincts, data, and experience—but now I’ve got a tool that helps me work faster and think bigger.

If you haven’t used it for ads yet, just start simple. Ask it to write five ad headlines. Or help you brainstorm a new offer. Once you see what it can do, you’ll wonder how you ever worked without it.